Styling is the application of aesthetic design. While styling will never make a poor product acceptable, it will make an excellent product even more so. Styling can not make a mechanism function more reliably, but it can give clues to the user on how it is to be used.

The function of styling is to bring together the separate parts of a product into a visually harmonious whole with color, form, and texture.

At Segula Griswold, we believe that functional integrity and aesthetic intent work together to create the optimal marketable product.